Sri's Diary

When I arrived at IE in April, I was excited about the 13 month journey ahead of me. Apart from the academics, I was also looking forward to the extra-cirricular activities in the form of clubs, especially. There was a huge collection of clubs representing functional areas, geographical areas and other activities. I was quiet surprised though, that there was no representation of UK on IE campus. In a business school of very high standing such as IE, to have no representation of an important world econmy such as UK, I felt that is not right. Furthermore, I lived in UK the last 8 years, graduated and started my career in the wonderful city of London. So, I felt an urge to start a new club to represent UK on IE campus. The result is IE UK Club Madrid Chapter. Along with the regualr activities of any club, which to arrange Key spealers, Seminars, Information sessions and workshops, I wanted to do something different, something that is pretty common in many universities but non-existan

A recent report from The Bloom Group, BlissPR and The Association of Management Consulting Firms (AMCF) has revealed that Consulting Firms are making moves to enter the Social Media with significant proportions of their marketing budgets dedicated to Social Media. Social Media has transformed the way businesses are conducted. Many businesses are making huge investments into Social Media by managing their own blogs, creating LinkedIn groups, tweeting and such to interact directly with their customers. With many of their clients following the latest trend, it is a natural choice for Consulting firms to make their presence on Social Media. One of the underlying risks of Web 2.0 applications is the ability of interaction. As with any other business entering into Social Media, consulting firms have some risks. An article or a presentation could gain negative feedback in Social Media and it could spread within few minutes all across the globe. Irrespective of the scope of these risks, Cons