A recent report from The Bloom Group, BlissPR and The Association of Management Consulting Firms (AMCF) has revealed that Consulting Firms are making moves to enter the Social Media with significant proportions of their marketing budgets dedicated to Social Media.
Social Media has transformed the way businesses are conducted. Many businesses are making huge investments into Social Media by managing their own blogs, creating LinkedIn groups, tweeting and such to interact directly with their customers. With many of their clients following the latest trend, it is a natural choice for Consulting firms to make their presence on Social Media.
One of the underlying risks of Web 2.0 applications is the ability of interaction. As with any other business entering into Social Media, consulting firms have some risks. An article or a presentation could gain negative feedback in Social Media and it could spread within few minutes all across the globe. Irrespective of the scope of these risks, Consulting firms are making huge strides into Social Media.
Social Media would complement the traditional thought leadership marketing programs of Consulting firms such as Seminars and Presentation. The marketing budgets for Social Media are fast rising from 5% in 2005 to 18% today and are projected to increase to 33% by 2015.
Microsites and Webinars are leading examples of consulting firms’ marketing mix, moving away from traditional channels. With a dedicated group of followers on a given topic, Microsites are proving to be of vital importance for knowledge development and management.
Though firms are moving into Social Media, they face few blocks to effectively use and operate blogs, social networking sites, microsites and such tools. One of the primary hurdle is to constantly renew the information and keep the followers engaged. Furthermore, it is a challenge to choose the right channel – Is it good to create your own blog? Twitter? or LinkedIn group? Finally, firms lack a proper marketing plan to find a right balance among the different channels and to effectively conduct their marketing activity in Social Media.
Therefore, Consulting Firms should take a strategic approach to Social Media. Web 2.0 application should be used at every stage of marketing rather than used as broadcasting channels of the firm’s proprietary content.
Source
Thought Leadership Rewired: How Consulting Firms are Using Social Media to Market Their Ideas
July 20, 2010
http://www.consultant-news.com/article_display.aspx?p=adp&id=7061
Social Media has transformed the way businesses are conducted. Many businesses are making huge investments into Social Media by managing their own blogs, creating LinkedIn groups, tweeting and such to interact directly with their customers. With many of their clients following the latest trend, it is a natural choice for Consulting firms to make their presence on Social Media.
One of the underlying risks of Web 2.0 applications is the ability of interaction. As with any other business entering into Social Media, consulting firms have some risks. An article or a presentation could gain negative feedback in Social Media and it could spread within few minutes all across the globe. Irrespective of the scope of these risks, Consulting firms are making huge strides into Social Media.
Social Media would complement the traditional thought leadership marketing programs of Consulting firms such as Seminars and Presentation. The marketing budgets for Social Media are fast rising from 5% in 2005 to 18% today and are projected to increase to 33% by 2015.
Microsites and Webinars are leading examples of consulting firms’ marketing mix, moving away from traditional channels. With a dedicated group of followers on a given topic, Microsites are proving to be of vital importance for knowledge development and management.
Though firms are moving into Social Media, they face few blocks to effectively use and operate blogs, social networking sites, microsites and such tools. One of the primary hurdle is to constantly renew the information and keep the followers engaged. Furthermore, it is a challenge to choose the right channel – Is it good to create your own blog? Twitter? or LinkedIn group? Finally, firms lack a proper marketing plan to find a right balance among the different channels and to effectively conduct their marketing activity in Social Media.
Therefore, Consulting Firms should take a strategic approach to Social Media. Web 2.0 application should be used at every stage of marketing rather than used as broadcasting channels of the firm’s proprietary content.
Source
Thought Leadership Rewired: How Consulting Firms are Using Social Media to Market Their Ideas
July 20, 2010
http://www.consultant-news.com/article_display.aspx?p=adp&id=7061
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